Barry Shwartz Reveals His Thoughts on Google’s Generative AI Search Engine

By | May 11, 2023

Google’s Generative AI Search Engine is Now Live!

As a seasoned content writer and an SEO specialist, I’ve keenly anticipated the arrival of Google’s Generative AI Search Engine. After months of building suspense, Google has finally launched this groundbreaking technology. In this article, let’s delve deep into the Generative Experience. We’ll explore its salient features, potential benefits, and possible drawbacks.


Recently, the dynamic CEO of Google, Sundar Pichai, has steered the tech giant to a new frontier by launching a revolutionary generative AI search experience. This sophisticated system, employing advanced language models, provides users with answers to questions through a unique interface driven by artificial intelligence. Using machine learning, it interprets the user’s intent and crafts an answer that best aligns with the question. You can access this exciting experiment, currently in its trial phase, through Search Labs upon signing up.

The Generative Experience marks a giant leap in the field of AI and search engines, firmly positioning Google as the dominant search engine in the era of artificial intelligence. The Unified Model, the powerhouse behind this AI search experience, exemplifies Google’s deliberate approach to providing a more intuitive and user-friendly search experience.

Features of Google’s Generative AI

Natural Language Interface

The new Google Search experience, functioning like an intelligent chatbot, harnesses a natural language interface. This interface enables users to pose their queries conversationally, as if chatting with a human. Users can pose any question and receive an intelligent, relevant answer within seconds.

Generated Answers at the Top

In a deliberate approach to enhance user experience, Google’s Generative Experience positions generated answers at the top of the search results. These answers, which replace traditional links, incorporate content from actual publishers and websites. This novel display of search results eliminates the need for users to sift through pages of blue links or links to websites to find pertinent information.

Sponsored Ads

A noteworthy aspect of this experiment includes clearly labeled sponsored ads. Generated based on the user’s search box query, these ads ensure relevance and appear alongside the generated answers.

Feedback from Search Quality Raiders

To ensure continual refinement of the system, Google employs search quality raiders who provide essential feedback. These raiders assess the accuracy, relevance, and usefulness of the generated answers, safeguarding the quality of information provided to the users.

Benefits of Google’s Generative AI Search

The generative AI search experience delivers faster and more accurate answers, offering users the information they need at lightning speed. Coupled with the ability to pose a follow-up question conversationally, it greatly enhances the overall user experience. Furthermore, it significantly boosts the visibility and traffic for publishers’ websites, paving the way for new revenue opportunities.

Drawbacks of an AI Search Engine

Despite its launch, the Generative Experience remains a lab experiment. As such, it may not yet be available to all users, and its features and functionality may undergo revisions as Google strives to perfect the system.


The advent of Google’s generative AI search experience marks an exciting new chapter in the realm of search engines. With a host of impressive benefits, it’s poised to transform how users interact with search engines and access information. However, like any emerging technology, it carries potential drawbacks that users, publishers, and advertisers should consider. Regardless, this bold initiative from Google signals a significant step forward in the evolution of search experiences and the growing role of artificial intelligence in our daily digital interactions.

From my first interaction with the Generative Experience, my impressions have been overwhelmingly positive. This revolutionary technology’s potential to reshape our online search and discovery methods is indeed noteworthy. Despite being in the early stages, Google’s commitment to refining this technology is evident. As we move beyond the trial phase, I am excited to see how its widespread adoption will introduce new opportunities.

In the meantime, I encourage you to give this Google AI search a try, if you have access to Search Labs. Experience firsthand how Google uses artificial intelligence to maintain its status as the dominant search engine. Whether you’re a user seeking quick and precise answers, a publisher aiming for increased visibility, or an advertiser targeting more precise ads, the Generative Experience has something to offer.

As The SEO Experts step into the future, I will keep a close eye on the developments and update this blog with the latest news. Stay tuned as we delve deeper into the realm of generative search and explore its impact on the digital landscape.


Is the generative AI search experience accessible to all users? Ans: As it stands, this search experience is still a lab experiment and may not be accessible to all users.

Can users receive conversational responses to their queries? Ans: Absolutely. Users can pose their queries conversationally, much like talking to a human.

Do publishers’ websites receive a more prominent showcase in the search results? Ans: Yes, this development greatly benefits publishers, as it amplifies their visibility and traffic.

Will users receive an answer for every query they pose? Ans: The system strives to provide accurate and relevant answers, but certain sensitive or complex queries might not generate answers.

Are the sponsored ads relevant and targeted? Ans: Yes, the sponsored ads generated by the experiment are more relevant and targeted as they’re based on users’ search queries.