Using Topical Authority to Boost Local Search Rankings

By | May 15, 2023

Boost Your Local Search Rankings with Topical Authority

Are you a business owner looking to boost your local search rankings? If you haven’t implemented topical authority into your SEO strategy, you’re missing out. So, let’s explore what topical authority is, why it’s essential for local SEO, and practical tips on how to enhance your online visibility in search engine results. Get ready to give your website rankings an extra boost in the SERPS!

Topical authority is about showcasing expertise and making it clear to Google and other search engines who your brand is, what services you provide, and where you offer them. By creating silos around relevant keywords and services, with supporting pieces of geo-specific and keyword-relevant content, you build topical authority. This way, you can attract valuable traffic and showcase your expertise.

In this article, we will discuss how to boost your websites SEO with topical authority. We will provide you with valuable insights on how to create silos, conduct keyword research for search engine optimization, and create informational content that is geo-specific and keyword relevant.

4 Steps to Creating Topical Authority to Boost Local Search Rankings

Keyword Research

Keyword research is an essential part of building topical authority. You need to identify the right keywords and phrases that your potential customers are typing into search engines. By using tools like Google AdWords Keyword Planner, SEMrush, or Ahrefs, you can conduct keyword research and find the most relevant and high-volume keywords for your business.

Once you have your list of primary and secondary keywords, you can start your content planning. Your content should be informative, useful, and optimized for your target keywords and phrases. However, avoid keyword stuffing as it can hurt your SEO efforts.

Creating Silos

The first step to building topical authority is creating silos around your primary keywords and services. Silos are essentially groups of related web pages that are linked together. Silos help Google understand the structure of your website and the topics you cover. This can significantly increase your Domain Authority and improve your SEO rankings.

If you want to create an effective silo structure, you should start with your homepage and organize your content hierarchically, just like how you would organize your Google My Business profile. Remember to keep your silos focused on your primary services, and avoid creating content that is not directly related to what you offer.

Informational Content that is Geo-Specific and Keyword Relevant

Your content needs to provide valuable information to your potential customers while targeting specific keywords and phrases. You should strive to create content that is geo-specific and keyword relevant, enhancing your presence in the Google search engine.

For instance, if you are a dentist in Miami, Florida, you should create content about dental services that are specific to Miami. Your content should also target keywords and phrases that your potential customers in Miami are searching for, such as “best dentist in Miami” or “root canal specialist in Miami.”

Avoid Creating Irrelevant Content

While it’s tempting to create as much content as possible to improve your rankings, creating too much content that is semantically correct but not directly related to your primary services offered can hurt your SEO efforts. It’s much more beneficial to focus on inbound links and customer reviews.

Instead, focus on creating high-quality, keyword-targeted content that provides value to your customers. Every page on your site should be valuable and potentially lead to sales, happy customers, and positive reviews.

Conclusion

In a nutshell, building topical authority for your local SEO involves the strategic creation of silos, thorough keyword research, and the production of geo-specific and keyword-relevant content. By following these steps, you can enhance your online visibility, showcase your expertise, and increase your search engine rankings. This, in turn, can lead to more positive reviews from happy customers, further boosting your reputation and SEO rankings.

FAQs

What is topical authority, and how does it help local SEO?

Topical authority is about showcasing expertise and making it clear to Google who your brand is, what services you provide, and where you offer them. By building topical authority, you can attract valuable traffic and showcase your expertise, which in turn boosts your local SEO and your business’ presence on Google Maps.

How do I create silos for my website?

Silos are groups of related web pages that are linked together. To create a silo structure, start with your homepage and organize your content hierarchically. Keep your silos focused on your primary services, and avoid creating content that is not directly related to what you offer.

How do I conduct keyword research for my business?

You can conduct keyword research using various tools, such as Google AdWords Keyword Planner, SEMrush, or Ahrefs. Identify the right keywords and phrases that your potential customers are typing into search engines, and use them to optimize your content.

What is geo-specific content, and why is it important for local SEO?

Geo-specific content is content that is specific to a particular location or region. It helps Google understand your business better and enables you to target potential customers in your local area. This is especially important when considering mobile searches, as most customers use their smartphones to find local businesses.